Sparkle Lounge Jewels

Brief: Identity development; a push forward.

Idea: Be fun, enchanting and genuine.

Execution: I feel that one of the hardest parts of design is communicating why your idea would be more effective than what the client had in their mind. Sparkle Lounge Jewels was one of those tough pushes. They wanted to be taken seriously, yet could not break from their comfort zone of purple and pinks and polka dots and stars. In the end, my presentation was their new found love, and the identity resulted in a 65% increase in response rate.