The New Perspective Rebranding

Brief: Brand overhaul, including print and digital layout and collateral materials.

Idea: Honor the tradition of the historic brand, but exist in the modern world.

Execution: Brought forth a branding that can be instantly recognized by color on campus. Shifted the print newspaper to a vertical grid system that follows five, four and dynamic columns, reduced font family of two and optimized leading. The key point of the modern world is to expand online presence through wordpress implementation as well as connecting to social media.