Make-A-Wish Foundation – Wishmakers on Campus

Brief: Brand creation, including print and digital layout and collateral materials.

Idea: Making a wish come true creates a personal connection, so the Wishmaker should have a personal connection to the fundraisers.

Execution: Keeping true to the Make-A-Wish brand, I developed a look based off of scattered bulletin boards on campuses that have torn paper, flyers, pictures, etc. on them. Wishmakers are showing their projects, their work, their wishes.