Case IH Red Zone

Brief: Brand Management, through merchandising, including print layout of multiple publications.

Idea: Develop a consistent look for the Red Zone program for use in multiple publications.

Execution: Defined Red Zone through the use of an eye-catching red horizontal line, which conveys a core message of ‘strength’ and ‘stability’ and draws you accross the medium. The subdued background allows for product to pop-off the page.